FREDERICKS

LOGO, BRANDING & DESIGN | POP-UP CONCEPT | FOOD & BEVERAGE MANAGEMENT | SOCIAL MEDIA | CONTENT CREATION

Approached with devising a full brand rollout for this venue inspired by the Peters Ice Cream factory, Liquidity was inspired by the site’s heritage and sweet associations in developing a logo, branded collateral, and social media imagery. Using historic imagery of its namesake, Frederick Peters, as well as sourced vintage photos, we created a cohesive design suite using retro photography and colourful illustrative elements to convey the fun but classy feel of the pop-up bar.