EVENT CONCEPT AND MANAGEMENT | POP UP PROMOTION | INFLUENCER ENGAGEMENT | ACTIVATIONS
QIC approached Liquidity for the creation of an innovative Christmas campaign. Designed to increase foot traffic, this campaign would carry across Robina Town Centre and Logan’s Hyperdome Shopping Centre, placing a spotlight on the centres’ new food-centric spaces. For this, Team Liquidity arranged the creation and sale of Christmas food hampers in branded pop-up stalls. One was placed within The Kitchens at Robina Town Centre and one at the Hyperdome’s Market Room, where the hampers were sold over a two week period. The hampers highlighted food products sourced from each of the centres, encouraging brand awareness and recurring traffic to the spaces in addition to increased Christmas revenue.