FISH LANE DATABASE DRIVER

BLOG & SOCIAL MEDIA CONTENT | EDM COPYWRITING & DESIGN | DIGITAL ADVERTISING

To drive revenue for Fish Lane’s tenants and create excitement around their post-COVID reopening, we devised a “Fish Lane Feast” giveaway campaign designed to grow the email database using Fish Lane’s normal retainer activities with minimal additional spend.

Using blog content on the Explore Fish Lane platform as well as on The Gourmand & Gourmet, lead generation and traffic ads campaigns, organic and paid social media content, and EDMs to both audiences, almost 3000 contacts were gathered over the month.