WANDERING COOKS’ URBAN PRODUCE MARKET

BLOG & SOCIAL MEDIA CONTENT | EDM COPYWRITING & DESIGN | PUBLIC RELATIONS | DIGITAL ADVERTISING

To promote awareness and attendance at Wandering Cook’s first weekly Urban Produce Market, Liquidity devised a comprehensive cross-platform strategy utilising blog content on three owned platforms, strategic EDM development and scheduling, and paid social media.

With content developed for and published on The Gourmand & Gourmet, Explore Fish Lane, and Wandering Cooks’ own site, social coverage from all brands, and a series of EDMs to Wandering Cook’s existing database (as well as a retargeting audience gathered via a giveaway), we grew the launch Facebook event’s engagement by 260% and ensured a strong turnout for this unique weekly event.