After the venue’s rebrand, Covent Garden approached Liquidity for ideas to raise brand awareness. From conception and brand design, to pitching to media and event management on the day, the Liquidity Team ran Ginuary as a full-service campaign. This resulted in a sell-out event with plenty of press and positive feedback on the day. Other aspects managed by Liquidity included designing and distributing the invitations, creating and implementing Facebook advertising, and web design.