Indooroopilly Halloween

EVENT CONCEPT AND MANAGEMENT | POP UP PROMOTION | ACTIVATIONS

Indooroopilly Shopping Centre approached Liquidity for the creation of something out-of- the-box – an engaging, community-centric Halloween campaign. For this, we developed a pop-up activation that ran over four days.

Styled by Amini Concepts and set out like a treasure hunt, children and their families trick-or- treated their way through the shopping centre, collecting branded maps and Halloween treats along the way. Designed to capture

data through pre-arrival signups and forms at the end destination (a pumpkin minigolf course), Indooroopilly Shopping Centre saw a marked increase in foot traffic throughout the activation.