MoËT & Chandon Rosé Garden at Customs House
To relaunch the annual Moët & Chandon Rosé Garden pop-up at Customs House for a third year, while also promoting Customs House’s Melbourne Cup events.
Because of the enduring popularity of the Moreton Bay bug croissant at Customs House pop-up bars, we led PR with the food and drink offering, supported by images from past versions of the Rosé Garden.
With minimal changes to details other than dates, most publications simply updated their existing web content, resulting in a fast and hard-hitting rollout that looked great and got strong social engagement thanks to stunning existing photography.
• Mention in six publications
• 26 placements
• >2,847,000 potential media impressions
• Sold-out Melbourne Cup events