COVENT GARDEN

THE BRIEF

To impactfully launch Covent Garden as a new venue, and to position it as a leading Brisbane gin and garden bar.

THE STRATEGY

In 2017, West End’s Lock ’n’ Load Bistro closed its doors before renovating and rebranding as Covent Garden. The new venue came with an entirely new offering, theming, and target demographic.


To increase awareness, Liquidity ran a public relations campaign targeting Brisbane’s media and most influential personalities. This included a VIP launch event and an incredibly successful database campaign, which generated over 1,500 leads in nine weeks.

THE RESULTS

• 21 media mentions
• 745,742 social media impressions
• 7 influencer mentions
• 135,426 social media impressions
• 3 press interviews/photoshoots