ETERNA

THE BRIEF

To launch late-night restaurant Eterna and ensure wide media coverage to create pre-opening hype.

THE STRATEGY

As one of Brisbane’s first new venues to emerge post-COVID, we took a broad approach to pitching the news of Eterna’s opening, as we knew it’d lead the charge of openings for people to get excited about!

Focusing on both heritage and new media, we were able to secure coverage for the news with a release highlighting the Roman cuisine, New York inspiration, and prime location in Fortitude Valley in publications including The Courier-Mail, Style Magazine, and Hospitality Magazine.

THE RESULTS

• 11 publications covered
• 38 individual mentions
• >4,775,602 media reach