HELLCAT MAGGIE

THE BRIEF

To build anticipation and launch the new laneway venue, and accelerate Hellcat Maggie’s general awareness in its early weeks.

THE STRATEGY

A comprehensive public relations campaign delivered to traditional and new media was used to announce the arrival of Hellcat Maggie to the Brisbane audience. As with all launch campaigns, we knew coverage would rely on strong imagery, so we completed an extensive shoot ready to distribute to media.

Coverage was secured in Brisbane’s leading food and lifestyle publications, including The Courier-Mail, The Urban List, and Broadsheet Brisbane, with dedicated articles, mentions, and social media coverage across their platforms ensuring Hellcat Maggie entered the market with a bang.

THE RESULTS

• 3,162,000 media impressions
• 65 influencer mentions