IL VERDE, KING STREET

THE BRIEF

To establish Il Verde as a key dining destination of the redeveloped King St precinct.

THE STRATEGY

Il Verde, a contemporary Italian restaurant in central Brisbane’s King St, required a full suite of branding collateral alongside a PR and event campaign to launch when they opened in October 2016. Our design team created a logo that embodied Il Verde’s focus, along with their aim to be a modern and authentic dining venue.

PR and event components followed to highlight Il Verde’s modern fit-out and authentic Italian menu. The PR campaign consisted of a detailed media release and tailored pitch list, seeing an even spread of coverage in both traditional and new media, with pieces in The Courier-Mail, Hospitality Magazine, Indulge Magazine, Must Do Brisbane, The Gourmand & Gourmet and The Urban List.

The official launch party welcomed Brisbane’s food-focused media and influencers to visit Il Verde for a night of Italian delights and cocktails.

THE RESULTS

• Launch party for 80 media contacts & influencers
• 23 media mentions
• 9.5+ million people reached