STONES CORNER FESTIVAL

THE BRIEF

To create awareness and increase attendance for the fourth annual Stones Corner Festival.

THE STRATEGY

Liquidity constructed a series of detailed media releases to announce the upcoming festival. Three separate releases were devised and pitched to respective publications, focusing on the music, food and beverage, and family-friendly offerings of the event. A broad range of readers and listeners were targeted with mentions and pieces on Hit 105, Brisbane News, Weekend News, Visit Brisbane, Concrete Playground and The Weekend Edition.

This multi-faceted approach ensured record- high attendance for the Festival, with organisers attesting to the diverse attendees.

THE RESULTS

• Attendance this year was the highest it has ever been
• 48 media mentions
• Over 4 million media impressions
• Additional coverage was also achieved by ALH Group who released the live music line up ahead of the campaign commencing