SUNSET SPRITZ POP-UP BAR
AT CUSTOMS HOUSE

THE BRIEF

To utilise commonly vacant space at Customs House and increase after-work and weekend traffic.

THE STRATEGY

Liquidity developed a creative concept focusing on casual afternoon drinks to appeal to CBD corporates on the weekdays, and CBD visitors on weekends.

The aim was to place attention on the courtyard of Customs House, which was a previously underutilised space. The concept was titled Sunset Spritz and centred around Aperol spritzes as the key product, alongside matched canapés. The Sunset Spritz pop-up bar launched on a Thursday evening with 100 Brisbane media personnel, food and lifestyle influencers, event coordinators and Customs House VIPs.

Collateral developed by Liquidity included themed invitations, tailored guest list and drink tokens. Activities included inviting and monitoring attendance, hosting the event, development of a media release, pitching to the press, a follow- up event EDM, and photography. Coverage was enjoyed in new and traditional media articles, with pieces in Brisbane Times, Indulge Magazine, Weekend Edition, and Must Do Brisbane.

THE RESULTS

• Launch party for 100 media contacts & influencers
• 26 media mentions
• 4.85 million media impressions