URBAN PRODUCE MARKET

THE BRIEF

To drive attendance at Wandering Cook’s first Urban Produce Market, and establish it as a weekly event for food and produce-lovers.

THE STRATEGY

When pitching for this exciting new event at established venue Wandering Cooks, we relied on the quality of produce on offer, focusing on the angle that shoppers could buy restaurant-quality goods. 

 We drew on strong media relationships to secure coverage in The Courier-Mail, a handful of weekend wraps in online food and lifestyle publications including Must Do Brisbane and Brisbane Marketing’s Visit Brisbane platform.

THE RESULTS

• 11 publications covered
• 30 individual mentions
• >3,732,644 media reach