Scott’s luncheonette & deli


We were engaged to deliver pre-launch PR for Scott’s Luncheonette & Bar, a fun new sandwich shop and bar for Palm Beach, in August 2021. The objective was to establish awareness in both the Gold Coast and Brisbane markets via print and digital lifestyle media, and ensure a strong launch period.


The prestige of owner Perry Scott’s experience and the venue’s unique proposition were leveraged to result in impressive national, regional and local media placements.
National, Brisbane and Gold Coast publications were approached simultaneously to ensure cut- through in both markets.

Even without venue imagery available, a few publications with a presence in both Brisbane and Gold Coast markets covered the news on both platforms.

  • Mention in 10 publications
  • 25 placements
  • >3,386,000 potential media impressions