winter lodge at riverbar & kitchen
Winter is typically a challenging period for this open-plan, riverside venue, so they were seeking awareness around their cosy winter pop-up delivered in partnership with Aperol and 4 Pines.
As the pop-up was delivered over a couple of months, the PR plan for Winter Lodge included both a media and influencer aspect.
Selected influencers were invited to experience the pop-up with the particular objective of them sharing the seasonal menu specials and unique fire pit tables with their audiences.
Mention in seven publications
2,897,000 potential media impressions
197,600 potential Instagram reach (via influencers)