Winter is typically a challenging period for this open-plan, riverside venue, so they were seeking awareness around their cosy winter pop-up delivered in partnership with Aperol and 4 Pines.

As the pop-up was delivered over a couple of months, the PR plan for Winter Lodge included both a media and influencer aspect.

Selected influencers were invited to experience the pop-up with the particular objective of them sharing the seasonal menu specials and unique fire pit tables with their audiences.