Love thy neighbour (and collab with them too).

In the face of the challenges that our friends and clients in the hospitality industry are facing, a little collaboration is a great way to expand offerings, form strong relationships with other businesses, and give consumers a unique offering to support. Approaching potential collaborators can be daunting, so we’ve put together some tips below to help you formulate a collab program that everyone will want in on.

Locals only

If you’re lucky enough to be surrounded by other fab small businesses, now is the time to unite!

Selling takeaway or make-at-home food but don’t normally offer booze? Partnering with a neighbouring bottleshop or venue that does have booze for sale is a great way to give your prospective customers what they want while showing some openness and good faith to your neighbours.

Collaboration can look like consolidation, too, like Gauge and Maker (both of which reside on Fish Lane) who have teamed up to offer Gauge’s well-known cocktails with the food available from Gauge.

Mum’s the word

With Mother’s Day fast approaching, the gifting and feasting that’s bound to take place is the perfect opportunity to look to collaboration. 

Remember, too, that your collabs don’t have to be limited to f+b; that homewares shop up the road surely has some awesome gifts that could be added on to a takeaway Mother’s Day menu as an extra treat.

Take names

A grouped database driver is a great way to share the love, and see your database BOOM. We’ve seen great success with grouped database drivers in the past (especially for our precinct clients) by forming a prize/incentive that includes several businesses.

The collaboration for this one should extend to your co-conspirators’ social media, too; use a simple design platform to make a social tile everyone can use, and remember to make it clear that the newly-collected names will be shared to everyone who participates! You can read more data capture tips from us here.

Want more pointers about how to make collaboration work for your business at the moment? Get in touch on hello@liquiditymarketing.com.au