Search Optimisation techniques: Keywords Secrets for New Websites
So you’ve forked out some big bucks and launched a new website for your business – congratulations. A couple of months pass and you’re wondering why your website doesn’t show up on Google when you search ‘restaurant’. Perhaps it’s time to review your keyword strategy and implement some effective search optimisation techniques.
SEO is, in simple terms, a collection of search optimization techniques you use in hope of popping up on Google’s first page when search terms are punched in. It’s those search terms that become the keywords that need to be on your page. It is crucial to choose the right keywords to suit your new website, and your customer; everyone wants to be on the first page.
Search Optimisation Techniques to Avoid
There are several common mistakes users make when choosing keywords for their new website:
- Using short-tail and vague keywords – e.g. “Restaurant” rather than “Spanish Restaurant”
- Choosing terms which are too specific or simply unpopular.
- Targeting keywords which are highly competitive, making it difficult to rank well among other sites.
Instead of falling for the same trap, read on for some of our secrets to choosing the right keywords in an effective search optimisation campaign.
Search Optimisation Techniques: Keyword Secrets
SEO 101: Keyword Research
Picking the right keywords is similar to finding a competitive advantage in your business. Make sure that the keywords are popular enough to drive traffic to your site but not too high that you have to compete with others – something that people want, but your competitors aren’t providing. Tools like Google Adwords Keyword Planner can help you find this information. It’s important to keep an eye on incoming search trends for your industry, as new search trends can emerge in the blink of an eye!
SEO 101: Long-tail keywords
Another method of building your search engine rankings is through targeting long-tail keywords. These longer phrases are more specific and will help you to attract more targeted customers. For example, if you have a costume store, long-tail keywords could include “best prices for men’s party costumes.” Long-tail keywords are likely to receive less search volume, however in many industries this also results in less competition. With less competition, you have a greater chance of ranking across Google and its search partners.
Choosing the right keywords will put you on track for a great search page ranking and incoming traffic. Stay tuned for more search optimisation techniques, or get in contact with Liquidity today for a search marketing campaign to have you achieving those top-spot rankings faster.