Like kale to health enthusiasts, content marketing is the on-trend staple of the communications sphere, and as your friendly neighbourhood Brisbane marketing company we jumped aboard and set sail some time ago. We know how to whip up a wicked blogging schedule, a killer social media strategy and #regram-worthy graphics.
Read on for our beginner’s guide to content marketing, to help you get a leg up – you’ll be one of the cool kids in no time.
Quality over quantity
You can write and post ten blogs a day, but unless you’re a company that offers nothing but content as your product, then we can guarantee that people will not read all ten. The content you produce has to be adding something to the product or service you are providing and reinforcing your messages – for example, giving a background or context, or a guide to using the product or service.
Your content of marketing shouldn’t be your primary source of direct marketing of your offerings, so keep it short and sweet instead of explaining your audience away. Get your point across quickly in an engaging, concise way. One snappy, targeted blog will speak a thousand (figurative) words more than ten all trying to say different things.
Variety in content forms
Speaking of blogs, they’re usually the first thing we think of (and invest in) when it comes to content marketing. By all means it’s a valuable tool if approached strategically (keywords, anyone?). But, just writing blogs can leave your audience snoring like ol’ Grandpa Joe who just inhaled a fly. Add a little spice to the content dish by getting creative. Throw in a video, an infographic, or a slideshow. It may just flick your audience’s auto-pilot switch to “off.”
Distribute it across platforms
Once it’s created, spread it like peanut butter, and because there’s no such thing as too much peanut butter, spread some more.
You want people to see your content, and the way to do that is touch base across a number of platforms and mediums that are relevant to your business. Consistently distributing your content across platforms will create a unity which will in turn reinforce your brand and the message you’re trying to convey. Our tips? Throw that link in an EDM. Whack it in a social media post. Promote it in 5,000 DL flyers and sprinkle them like confetti.
If you need help with your content marketing strategy, then our team of content creating fiends are never far away. Our full-service communications Brisbane marketing company has got you covered, so get in touch today on hello@liquiditymarketing.com.au