ABOUT US:
Liquidity is a contemporary marketing and communications agency renowned for producing innovative campaigns for the hospitality industry. We require a junior consultant to assist with the creation of innovative content and client management for our constantly expanding portfolio.
THE POSITION:
We are looking for a Content Marketing Specialist with big ideas who is immediately available to join the team.
- Do you have the ability to manage your workload and your clients and still have time to discuss who has the best pulled pork rolls in Brisbane?
- Can you write compelling content that reflects brand personality, attracts new audience members and converts them into leads?
- Do you love to assemble social media content that drives engagement and attracts new users?
- Do you enjoy constructing engaging email campaigns and have the ability to analyse its impact on the audience?
THE TASKS:
- Manage a range of clients simultaneously to ensure retainer requirements are met at all times.
- Plan and create content for multiple digital platforms to engage audience members and generate new leads.
- Adapt to the personality of each brand and write compelling, keyword-rich content to be published across websites, email marketing campaigns, blog posts, social media and printed marketing collateral.
- Oversee the content creation and optimization process from initial concept to factual research, keyword placement, design, editing, proofing and publishing.
- Track performance of the content using a range of analytics tools.
- Provide innovative ideas to improve and add to the marketing strategy based on reports.
THE IDEAL CANDIDATE WILL IDEALLY HAVE:
- A Bachelor’s degree in communications, journalism, marketing or a related field.
- A passion and understanding of the products, trends and services relevant to the hospitality industry.
- 2 years minimum experience in account management, copywriting, social media, email marketing and lead generation. Skills in graphic design and photography would be an added bonus.
- Experience in writing and editing content in various styles, voices and tones to adapt to different audiences, services and brand personalities.
- A strong understanding of search engine optimisation and the ability to review and implement on-page techniques in online content and sales driven copy.
- Ability to operate website content management systems including wordpress, squarespace, joomla etc.
THE HOURS:
4 days per week, casual pay rate, with the potential for full time work following a successful trial period.
HOW TO APPLY:
Please provide a short email cover letter introducing yourself, describing your experience and why you would be perfect for this position.
Please include a resume and 3-5 examples of your writing and optimized content. Details about the results achieved for clients (increase in leads, sales etc.) would be a bonus.
We look forward to receiving your application.
Any questions or for a confidential discussion please contact: Amelia Taylor – amelia@liquiditymarketing.com.au