You’re been around the hospitality block, and your experience has shown you that targeted marketing strategies are the way to go in increasing website traffic, and getting them through your door. You’ve got your fists around every social media platform (Insta-genius much?), your restaurant’s hitting a killer ranking on Google (go you!), and you’re SEO content is doing wonders – so what’s next? Cue the marketing world’s latest buzzword (no… not doughnuts). Remarketing.
What is remarketing?
Every wondered why those home wares you were lusting over on home depot keep popping up in your side bar? Or why your shoe obsession that you abandoned in the shopping cart insists on tempting you while you’re browsing? You’re being remarketed to.
The most popular form of remarketing is through Google Adwords, in a Cost Per Click scheme, where your ads are positioned in front of a predefined audience depending on whether they’ve made a purchase, abandoned a purchase or are researching something specific. They’ll see your ads anywhere on the internet where Google has purchased advertising space.
How does that work for restaurants?
What’s usually a crucial part of a marketing strategy is all too often left by the way side in the typical restaurant’s marketing strategy. Why? Because restaurant owners fail to see how they can make remarketing work for their business. Thankfully, we’ve got some remarketing tips for restaurants that will help to encourage their audience members to submit function enquiries, reservations and purchase tickets.
Reservation Page Abandonment
The average user typically researches up to five venues before making a reservation enquiry, booking a function space or purchasing tickets to a specific event. Remarketing to customers who are conducting their research is a perfect way to stay ahead of other restaurants. One example remarketing strategy for restaurants includes targeting users who have viewed your reservation page, or added an item to their shopping cart without finalizing their transaction. Through remarketing we can provide the user with a reminder to return to the source. They’ll even see your restaurant’s ads while they’re browsing other options on Zomato and other online directories.
Function Enquiry Incentives
Got a functions package that needs promoting, or, want to drive trade during off-peak hours? Instead of creating a blanket ‘functions’ advertisement, you can tailor a series of specific advertisements (Congratulations on your engagement, Happy 30th Birthday), to target people who’ve viewed specific content on your website. For example, remarket to someone looking at “50th Birthday Ideas” with special function packages specifically for a 50th birthday party. It’ll be a match made in remarketing heaven.
Online Review Encouragement
Did someone complete the enquiry form, purchase tickets or book an event through your website? Great! Now you can encourage them to promote their experience with you on third party review websites (Google Business, YELP, Zomato etc.). This particular remarketing strategy can do wonders for improving restaurant rankings across online review websites.
With these simple remarketing tips, restaurants can develop a serious advantage over their competitors.
If you would like to discuss how the remarketing buzzword can work for your restaurant, complete the form below and a member of our team will be in touch with you.