It may have been a few days gone now, but as a Brisbane marketing company, we still have one thing on our minds when it comes to the Super Bowl: ads.
Not Katy Perry’s half-time show and the awkward left shark. We’re busy being amazed by the fact that the Super Bowl is said to pull in almost 50% of their viewers simply by airing ads during breaks.
A slot during the coveted Super Bowl ad space will cost you a cool $4 million per 30 seconds. Despite this, it’s been said that the Super Bowl is the safest bet you could take. What better place to advertise than the Super Bowl where 50 million odd viewers are tuning in just for the ads?
So what is it about these ads that are making people tune in?
These ads skip right back to the roots of advertising theory, by using humour, emotion and broadly relatable themes. Let’s look at the Budweiser “Lost Dog” ad:
https://www.youtube.com/watch?v=xAsjRRMMg_Q
Gasps. Yeah, it pulled at our heart strings and apparently the heart strings of America. This ad evokes the viewer’s emotion. You instantly adore the puppy for his loveable antics and you can also empathise with the feeling of being lost, missing others, being missed, and finally being reunited with those you love.
It’s not immediately obvious that the ad is about beer (aside from the dead giveaway of the stereotypical American bloke wearing a Budweiser cap), but of course, sharing a beer with friends is the ultimate past time. With this end goal in mind, Budweiser crafted an ad centred around the ultimate highs and lows of friendships and finished it off with “best buds” with the message that good chums share a beer.
The essence of it all is that Super Bowl ads are entertaining. Keep this in mind for next time, even if it’s only one $15 Facebook post. Entertaining while connecting is a powerful tool. If you need help engaging your audience through entertaining and engaging content, our full-service communications Brisbane marketing company can help you out.