So you started a Facebook page for your small business and want to promote your social media to Brisbane’s burgeoning audiences. You did well for a while. But then the page likes stopped rolling in, or you didn’t have the time to post regularly. The page goes on to be neglected.
Not a good look.
All this is totally fixable, but for the best possible results it can pay off to have someone dedicated to managing the page. Facebook can be an absolute pain: Zuckerberg and Co. are always changing the game, and unless you have someone with the time and knowledge to be continually mastering it, you’ll come out on the bottom.
Read on for just a few ways that a committed online manager could help you use social media in Brisbane.
Social Media 101: Exposure
Social media is one of the best ways to gain access to new customers, so you were right on track with starting (or thinking about starting) a social media page for your business. In Australia, Facebook alone has over 9 million daily users and 25% of all users access the platform more than five times per day. That’s a lot of potential viewing time, but it’s useless if you don’t know what you want them to see. Do you want people to like your page? Buy a product on your external website? There’s a different way to tackle each of these, and a huge part of that is presence and persistence. Social media managers know the right strategies for your goals, and are dedicated to spending the time on your profile.
Social Media 101: Instant responses
The Facebook app for mobiles is both a blessing and a curse. On one hand, customers can make an enquiry while on the bus at 9am. On the other hand, they can make an enquiry while on the bus at 9am. The beauty of social media is that it allows instant, personal interactions between you and your audience, and responding quickly shows your customers that they’re important, demonstrates your dedication to customer service on all fronts and encourages them to spend more time on your page. But just because your audience has a few spare minutes to chat around the water cooler doesn’t mean that you do. Someone whose job is to look after a social media account will always be on hand to answer questions and show concern.
Social Media 101: Avoiding PR disasters
Having looked after social media accounts for over fifty brands in Brisbane’s hospitality industry, the occasional bad review has been inevitable for us. We know it can be difficult when people don’t like your brand, and it can be tempting to tell this uncultured/ignorant/ugly person why they’re wrong.
Almost everyone has heard of the Amy’s Baking Company disaster. Not everyone saw Ramsay’s show, but we all saw the charming responses by Amy and her husband after their tizzies went viral.
Pro tip #1: all caps is never the answer.
As social media managers, we’re experienced in turning these situations around and making sure you won’t be the next one on reddit.
This has just been the tip of the ice berg for the benefits of having a dedicated social media manager. For more ways that we can help you build your audience through social media in Brisbane, contact us today.
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