Perhaps it was off strategy. Perhaps the client had a bad gut feeling (even though it was probably last night’s Mexican dinner) or you secretly think that particular writer has always had it out for you.
Rejection can hurt. And whilst there are times where we cling to our creative idea babies, there are times we need to let go. As Maya Angelou once said, “You can’t use up creativity; the more you use, the more you have.”
So, once you have successfully devoured your feelings in that block of Cadbury chocolate, take a look at these minor steps in handling rejection like a boss.
1. No, she wasn’t hating on your shoes – learn to take constructive criticism
To be perfectly frank, when a reporter declines your fine communications substance, it is not an insult to your writing, your style or (believe it or not) your haircut. On the same level, the reporter isn’t a fire-breathing wretched fiend. There could be a number of reasons your story was not accepted – for example, timing. Perhaps this time your story-shoe wasn’t the right fit for Cinderella this time.
In any case, this is a perfectly jazzy opportunity to stick your chin in the air and move forward. Proactively ask for feedback and keep finding new ways to connect the product with the consumer.
2. Play it cool, dude.
There is a fine line between being determined and being a pest. Instead of persistently pushing that same story to the one reporter, spread your ideas. Sprinkle the glitter of your knowledge to all the lucky reporters around.
3. Don’t burn your bridges.
The best thing to do after having an idea rejected is to stay strong and offer your help in other areas (as noted above, don’t continue pushing the same story). Build your relationships with these reporters over time – this rejection wasn’t designed to put you off for future opportunities. In fact, it is a grand chance to gain the reporter’s trust for future collaborations.
4. Let it go – keep striving.
Rejection is life. Well, kind of. It is a small factor in life, just as hangovers are a small factor in a fantastic jamboree. They just happen. This doesn’t mean you should give up all hope – take the hit and continue to partay. (If it helps, sing “Let it Go” loudly. Very loudly.)
Last but (definitely) not least, we would advise to steer clear of writing a response such as these. Thank you, Mr. Black.