With the demise of Vine came the rise of TikTok – the video-sharing social networking service you’ve definitely heard about. 

Whether you’ve seen a compilation reel shared on Facebook, have a friend who regularly urges you to “watch this TikTok video”, or are an avid user yourself, TikTok has undoubtedly become a common household name. 

Our own Nicole Leatherby is OBSESSED with TikTok, seeing its potential for both brand awareness, and keeping up with celebrity shenanigans (who can blame her?). 

Currently, TikTok has 800 million active users interacting with its platform (having grown by 120 million since November 2018 – Wallaroo). Why is it so successful? When it comes to content, videos are the new black. Numerous studies have determined that videos are more likely to grab (and keep) someone’s attention, in a time where social media users are used to quickly scrolling through feeds to simply ‘like’ a photo or status without retaining any information. 

Ultimately, entertaining videos are what users seek on TikTok – and rather than shying away from joining the heard, now is the time to promote your brand through social media’s hottest service. 

Creating a TikTok account for your business provides the opportunity to show the world your fun side. Finding a balance between professionalism and sheer entertainment, your business has the chance to become more well-known with each video view and share. 

As an alternative option to blogging, TikTok provides the means to vlog your tips and ideas. This new avenue of education also adds a more human element, allowing viewers to connect on a personal level, and making it easier for them to reach out to you (Liquidity – coming to a vlog near you). 

Besides vlogging, you can reach your audience by showing your creative side, and coming up with funny video ideas that would translate well to the TikTok community. If you can’t think of anything to post, try participating in existing challenges. Everything from dance to lip syncing to pet challenges appear in TikTok’s “trending” feed for your enjoyment, and your ideas bank. 

See what’s trending, do your own take, and have fun with it! If you’re feeling confident, try starting your own branded challenge. 

If you needed more convincing, 81% of businesses currently use video as a marketing tool — up from 63% over the last year (HubSpot). 

We are new to the world of Business TikTok. Find Liquidity’s TikTok account here for your entertainment!